Tourism and hospitality marketing / Chester Dave G. Arenas

By:

Arenas, Chester Dave G [author]

Material type: Text

TextPublication details: Santa Cruz, Manila : Edric, c2021Description: 104 pages ; 20 cmISBN:

9786218179158

Subject(s):

LOC classification:

TX 911.3 .A74t 2021

Contents:

Chapter 1 An Overview of Marketing in the Hospitality Industry Chapter 2 Marketing Environment and SWOT Analysis Chapter 3 The Marketing Strategy & the Role of Marketing in Hospitality Chapter 4 The Marketing Management Process Chapter 5 Product Mix Chapter 6 Price Mix Chapter 7 Place Mix Chapter 8 Promotions Mix.

Summary: "This books presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. This book contains an overview of marketing environment, strategies, aspects of distrubution channels and physical distribution and elements of promotions."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL TX 911.3 .A74t 2021 (Browse shelf(Opens below))		Available		NUCLA000000084

Includes bibliography.

"This books presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. This book contains an overview of marketing environment, strategies, aspects of distrubution channels and physical distribution and elements of promotions."

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