Tourism : principles and practice /
Jon Fletcher [and three others]
- 6th Edition
- Singapore : Pearson Education South Asia Pte Ltd, c2018
- xxii, 636 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Preface -- Publisher's acknowledgement -- abbreviations -- 1 An introduction -- Part 1: Tourism demand -- 2 The nature of tourism demand -- 3 Tourism consumer behaviour -- 4 Measuring and modelling tourism demand -- 5 Forecasting tourism demand -- Part 2: The tourism destination -- 6 Destinations -- 7 The economic impact of tourism -- The environmental impact of tourism -- 9 The socio-cultural impact of tourism -- 10 Sustainable tourism -- 11 Tourism and development planning -- 12 The impact of negative events on tourism and destinations -- Part 3: The tourism sector -- 13 Attractions -- 14 Accommodation -- 15 Events management -- 16 Intermediaries -- 17 Transportation -- 18 Public sector and policy -- Part 4: Marketing for tourism -- 19 Managing marketing for tourism -- 20 Marketing planning -- 21 Marketing mix applications -- Information technology in tourism -- Glossary -- Index.
"This sixth edition uses a collaborative approach between academics and practitioners to help students, organisations and pratitioners understand and apply current principles and practice to the exciting subject area of tourism. This new edition addresses the concept of tourism satellite accounts and CGE modeling, to reflect their growing role in the management and planning tourism around the world. " -- Preface