Business Research Methods /
Pamela S. Schindler
- Thirteenth Edition
- New York : McGraw Hill, c2019
- xxxii, 608 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Preface -- Part I: Building the foundation for research -- Part II:The Design of business research -- Part III: Measurement -- Part IV: Collect, prepare and examine the data -- Part V: Analyze and interpret data -- Part VI: Stage 5: Report the research -- Part VII" Research project overview -- Case index -- Appendices.
9789813158580
BUSINESS RESEARCH INDUSTRIAL MANAGEMENT --RESEARCH