TY - BOOK AU - Elko, Kevin AU - Robert L. Shook TI - The Pep Talk: a football story about the business of winning SN - 9781595551214 AV - HQ 2075 .E55 2008 PY - 2008/// CY - United States of America PB - Thomas Nelson, KW - LIFE SKILLS KW - SELF-HELP TECHNIQUES N1 - Introduction -- The Meeting in the Diner -- The Pep Talk -- The Lincoln-Jacktown Game -- After the Big Game and Whatever Happened to...? -- Pre-reunion -- The Reunion -- The Scrapbook -- Coffee at the Diner -- Piecing Together the Puzzle -- The Pep Talk Revisited -- 12 Business Lessons from The Pep Talk -- About the Authors -- Acknowledgments N2 - "The Pep Talk is a sports story-with solid business applications-about an underdog football team defeating a formidable opponent. Typically, a novelette of this type peaks at the end of the game, but it's in the pep talk where the real story begins." ER -