TY  - BOOK
AU  - Cavusgil, S. Tamer
AU  - Knight, Gary
AU  - Riesenberger, John R.
TI  - International business: the new realities 
SN  - 9780134324838
AV  - HD 62.4 .C38 2017 
PY  - 2017///
CY  - Boston
PB  - Pearson, 
KW  - INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT
N1  - Includes index; Preface -- Part 1 Foundation Concepts 2 -- Part 2 The Enivronment of International Business 54 -- Part 3 Strategy and Opportunity Assessment 286 -- Part 4 Entering and Working in International Markets 344 -- Part 5 Functional Area Excellence 434
N2  - "International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business."
ER  -