TY  - BOOK
AU  - Thompson, Anne Bahr
TI  - Do good: embracing brand citizenship to fuel both purpose and profit 
SN  - 9780814438398
AV  - HD 60 .T46 2018 
PY  - 2018///
CY  - New York
PB  - AMACOM, 
KW  - SOCIAL RESPONSIBILITY OF BUSINESS
KW  - CITIZENSHIP
KW  - CORPORATE IMAGE
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references and index; Introduction -- Part I: It's brave new world -- Part II: The path of brand citizenship -- Part III: Choosing change -- Endnotes -- Index; "Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson takes a look at many modern businesses that have established themselves as leaders in profits and global citizenship by working with people who are less fortunate and giving back to those who are in need."
ER  -