TY  - BOOK
AU  - Greenleigh, Ian
TI  - The social media side door: how to bypass the gatekeepers to gain greater access and influence 
SN  - 9780071816731
AV  - HM 742 .G74 2014 
PY  - 2014///
CY  - New York
PB  - McGraw Hill, 
KW  - SOCIAL MEDIA
KW  - ONLINESOCIAL NETWORKS
KW  -  INTERNET ADVERTISING
N1  - Includes index; Acknowledgments -- Introduction: My Story -- Chapter 1: Gatekeeping and Access -- Chapter 2: From the Outside, Looking In -- Chapter 3: I Hate "Networking" -- Chapter 4: Walking Through the Social Media Side Door -- Chapter 5: From the Inside, Looking Out -- Chapter 6: Egomania -- Chapter 7: Access, Influence, and the Social-Industrial Revolution -- Chapter 8: The Birth of Big Social -- Chapter 9: Media Ladders and the Art of the Newsjack -- Chapter 10: Secrects of SOcial Advertising -- Chapter 11: The future of Access and Influence -- Quick Reference: Tools and Techniques -- Notes -- Index
N2  - "Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.

In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI."
ER  -