TY  - BOOK
AU  - Patler, Louis
TI  - Make your own waves: the surfer's rules for innovators and entrepreneurs 
SN  - 9780814437230
AV  - HF 5386 .P38 2016 
PY  - 2016///
CY  - New York
PB  - American Management Association
KW  - SUCCESS IN BUSINESS
KW  - BUSINESS PLANNING
KW  - ENTREPRENEURSHIP
N1  - Includes index; Foreword by Shaun Tomson -- Prologue: Learn to Swim -- Chapter 2: Get Wet -- Chapter 3: Decide to Ride -- Chapter 4: Always Look “Outside” -- Chapter 5: Commit, Charge, Shred! -- Chapter 6: Paddle Back Out -- Chapter 7: Never Turn Your Back on the Ocean -- Chapter 8: Dare Big -- Chapter 9: Never Surf Alone -- Chapter 10: Stay Stoked! -- Epilogue: Make Your Own Waves -- Acknowledgments -- Notes -- Index
N2  - "Within a month of publication, Make Your Own Waves was named the NASDAQ Book of the Month and also was the #1 new release in surfing books on Amazon.com. Yes, you read that correctly...accolades came from both the business and the surfing world. Here's why.Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Louis Patler, one of the foremost authorities on innovation, explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9 foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience and passion--and they relish a challenge. So it's no surprise that countless surfers have pioneered products, launched thriving businesses and help lead companies ranging from GoPro Cameras, O'Neill, Reef and Quicksilver to IBM, Pepsi and Google."
ER  -