TY  - BOOK
AU  - Gross, Lynne Schafer
TI  - Electronic media: an introduction 
SN  - 9780073378862
AV  - TK 5105 .G76 2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Education, 
KW  - TELECOMMUNICATION
KW  - BROADCASTING
N1  - Includes index; Part 1. Electronic media forms -- Part 2. Electronic media functions -- Glossary -- Index
N2  - "This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.)."
ER  -