TY - BOOK AU - Serrano, Angelita Ong Camilar TI - Business-to-business marketing SN - 9786214271214 AV - HF 5415 .S47 2022 PY - 2022/// CY - Intramuros, Manila PB - Unlimited Books Library services & Publishing Inc. KW - MARKETING N1 - Includes bibliographical references; Preface -- Acknowledgement -- Chapter 1. The nature of the business-to-business market -- Chapter 2. Segmentation, targeting and positioning in business marketing -- Chapter 3. Marketing mix in the business market -- Chapter 4. Organizational buying -- Chapter 5. ORganizational selling -- Chapter 6. Business to business service delivery -- Chapter 7. Business sourcing and outsourcing -- Chapter 8. Emerging trends and issues in B2B marketing -- Bibliography -- Webliography N2 - "The goal of this book to let students understand the importance of B2B marketing and the way it is operating. Student later will probably face and experience business-to-business marketing in their jobs, the book will remind them that they would still be speaking with human beings, therefor they must pair logic with emotion." -- Preface ER -