TY  - BOOK
AU  - Acierto, Marife Agustin
AU  - Aciert, Gilfred Abad
AU  - Gordonas, Annabelle
TI  - Internet marketing: Marife Agustin-Acierto, Gilfred Abad Acierto ; Annabelle Gordonas, editor
SN  - 9786214270866
AV  - HF 5415.1265 .A25 2022 
PY  - 2022///
CY  - Intramuros, Manila
PB  - Unlimited Books library services & Publishing Inc..
KW  - INTERNET MARKETING
KW  - MARKETING
N1  - Includes bibliographical references; Dedication -- Preface -- Chapter 1: The digital revolution: brief history -- Chapter 2: Marketing concepts and principles -- Chapter 3: Electronic retailing -- Chapter 4: The internet for distribution -- Chapter 5: E-marketing communication tools -- Chapter 6: Engaging customers with social media -- Chapter 7: Buying digital media space -- Chapter 8: Ethical and legal issues -- References
N2  - "This book elaborates the world of retailing and e-retailing. It fills the gap for those who have found internet marketing studies." -- Preface
ER  -