TY  - BOOK
AU  - Cabrera, Ma. Elenita Balatbat
AU  - Cabrera, Gilbert Anthony B.
AU  - Cabrera, Bernadette Ann B.
TI  - Strategic management: concepts and applications 
SN  - 9786214161256
AV  - HD 30.28 .C33 2022 
PY  - 2022///
CY  - Manila, Philippines
PB  - GIC Enterprises & Co., Inc.
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references.
Glossary: 274 -282 pages; Preface -- Unit I Understanding strategy -- Unit II Strategy development and strategic decision making -- Unit III Strategy implementation -- Glossary of key terms -- References
N2  - The objective of this book is to provide the readers, students and new business managers with core concepts, framework, and analysis techniques in strategy that will not only integrate their functional responsibilities but also help them to become managers who make better strategic decisions. This book looks at the whole process of strategic decision-making from vision , innovating and allocating resources, to implementation leading people through  changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework . It includes the traditional chapters needed in the core strategy  course, as well as contemporary standalone chapters that provided added value. -- preface
ER  -