Abante, Marmelo V.

Data analytics and business intelligence / Marmelo V. Abante [and 4 others] - Intramuros, Manila : Unlimited Books, c2023 - viii, 447 pages : tables and illustrations ; 26 cm

Includes bibliographical references

Preface -- Module 1 A brief overview of business intelligence -- Module 2 An exhaustive study of analytics -- Module 3 An overview of data mining -- Module 4 Market research: an integrated study -- Module 6 Essential components of business intelligence system -- Module 7 Operational technological components -- Module 8 Ethical implications of business analytrics

"This books examines all you need to know about business intelligence and analytics in the modern world, including all the most crucial components. This massive book devotes a significant portion of its pages to discussing themes that are fundamentals to the field of business intelligence" -- Preface

9786214271467


BUSINESS INTELLIGENCE

HD 38.7 .D38 2023