Mutya, Ruby Alminar <br/><br/>
Fundamentals of marketing :  for senior high school / 
Ruby F. Alminar-Mutya 
 - Intramuros, Manila :  Unlimited Books Library services & Publishing Inc.,  c2022 
 - xiv, 319 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Preface -- Chapter 1. Introduction to marketing system -- Chapter 2. Marketing mix element 1: product -- Chapter 3. Marketing mix element 2: price -- Chapter 4. Marketing mix element 3: place of distribution -- Chapter 5. Marketing mix element 4: promotions -- Chapter 6. Consumer education and consumers cooperative -- Chapter 7. Strategic marketing fundamentals -- Chapter 8. Global and social marketing -- Bibliography. 
<br/><br/> "Fundamentals of marketing for senior high school was conceived to supplement teaching materials made by local and foreign authors on outcome based and project based pedagogies." -- Preface 
<br/><br/><label>ISBN: </label>9786214271085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .M88 2022