Su, Lujun <br/><br/>
Does seeing deviant other-tourist behavior matter? the moderating role of travel companions / 
Lujun Su [and four others]. 
 - 11 pages ;  tables, figures. 
<br/><br/>Includes bibliographical references (pages 10-11). 
<br/><br/> Despite the contagion effect of deviant behavior in tourism settings, tourist-to-tourist effects have been largely ignored, including the joint impacts between other tourists and tourists’ companions. This study proposes that tourists who see deviant other-tourist behavior have significantly stronger deviant behavioral intentions. A questionnaire survey and four scenario-based experiments were performed to test hypothesized relationships. Findings reveal that the social contagion effect exists when tourists see deviant other-tourist behavior. Larger and more cohesive travel groups attenuate this effect, and moral disengagement mediates the social contagion effect. Theoretical and managerial implications are also discussed. 
<br/><br/><label>ISSN: </label>0261-5177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DEVIANT BEHAVIOR<br/>CUSTOMER DEVIANCE<br/>TRAVEL GROUP SIZE<br/>TRAVEL GROUP COHESION<br/>MORAL DISENGAGEMENT