TY - BOOK AU - Su, Lujun AU - Cheng, Jin AU - Wen, Jun AU - Kozak, Metin AU - Teo, Stephen TI - Does seeing deviant other-tourist behavior matter? the moderating role of travel companions SN - 0261-5177 KW - DEVIANT BEHAVIOR KW - CUSTOMER DEVIANCE KW - TRAVEL GROUP SIZE KW - TRAVEL GROUP COHESION KW - MORAL DISENGAGEMENT N1 - Includes bibliographical references (pages 10-11) N2 - Despite the contagion effect of deviant behavior in tourism settings, tourist-to-tourist effects have been largely ignored, including the joint impacts between other tourists and tourists’ companions. This study proposes that tourists who see deviant other-tourist behavior have significantly stronger deviant behavioral intentions. A questionnaire survey and four scenario-based experiments were performed to test hypothesized relationships. Findings reveal that the social contagion effect exists when tourists see deviant other-tourist behavior. Larger and more cohesive travel groups attenuate this effect, and moral disengagement mediates the social contagion effect. Theoretical and managerial implications are also discussed UR - https://doi.org/10.1016/j.tourman.2021.104434 ER -