TY  - BOOK
AU  - Te, Danilo M.
AU  - Marte, Rodilina Baltazar
AU  - Abrina, Donna Vida M.
TI  - Principles of marketing: for senior high school 
SN  - 9789719820130
AV  - HF 5415 .T4 2023 
PY  - 2023///
CY  - Quezon City
PB  - C &E Publishing Inc.
KW  - MARKETING -- STUDY AND TEACHING (SECONDARY)
N1  - Includes bibliographical references and index; Preface -- Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship and customer service -- Chapter 3. Market opportunity and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing process -- Chapter 6. Workshop and presentation of the marketing plan -- Appendices -- Glossary -- Bibliography -- Index -- About the authors
N2  - "This textbook covers the practical aspects of marketing that every senior high school students needs to know. It is intended as an introductory yet comprehensive marketing textbook not only for senior high school students, but also for people without business background who wants to understand and apply marketing." -- Preface
ER  -