Mjøs, Ole J.  <br/><br/>
An introduction to global media for the twenty-first century /  
Ole J. Mjøs 
 - New York :  Bloomsbury Academic,  c2023. 
 - x, 255 pages ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>List of case studies -- List of tables -- About the author -- Acknowledgement -- I. Introduction -- Part 1 Key Developments: industry, infrastructure, content and audiences -- The emergence of a global media and communications landscape : from the telegraph to the internet -- The popularization and consolidation of the global online environment : the internet, social media, and search engines -- Media companies, content and branding in the global digital age : platforms, distribution, and production -- Part 2 Key theoretical traditions: the continuity of themes and concerns -- The role of media and communications in development : modernization, progress, and social change -- The power of media and communications : imperialism, influence, and domination -- The power of media audiences and users : empowerment and autonomy -- The dimensions of globalization in the context of media and communications -- Index. 
<br/><br/> "A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"-- Provided by publisher. 
<br/><br/><label>ISBN: </label>9781350348707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA AND GLOBALIZATION<br/>COMMUNICATION, INTERNATIONAL
<br/><br/><label>LC Class. No.: </label>P 94.6 .M5455 2023