TY  - BOOK
AU  - Guinn, Trey
TI  - Communication essentials: the tools you need to master every type of professional interaction 
SN  - 9781264278053
AV  - HF 5718 .G85 2023 
PY  - 2023///
CY  - New York City
PB  - McGraw Hill
KW  - BUSINESS COMMUNICATION											
KW  - COMMUNICATION IN ORGANIZATIONS
KW  - COMMUNICATION AND TECHNOLOGY	
N1  - Includes bibliographical references and index; Preface -- Acknowledgements -- PART I THE ESSENTIALS -- 1 Be a communication student for life -- 2 Know why and how we communicate -- 3 Discover the "I" in communicate -- 4 Understand that the message sent is not always the message received -- 5 Commit to being effective -- PART II THE ESSENTIALS APPLIED -- Communication self-assessment -- 6 Your communication starting point: Be willing -- 7 Identify your goal --8 Know your audience -- 9 Own your MESSAGE -- 10 Anticipate how your audience will perceive you, the MESSENGER -- 11 Choose the best medium for your message -- PART III BEYOND THE ESSENTIALS -- 12 Communicate your way into a job -- 13 Communicate on the job and up the ladder -- 14 Improve your digital communication -- 15 Communicate to make and maintain social relationships -- 16 Communicate through conflict and difficult conversations -- 17 Continue learning to keep improving -- Notes -- Index.
N2  - "One of the first books in McGraw Hill's NEW Business Essentials Series providing savvy strategies and specific action steps to improve business communication skills for today's new world of work"-- Provided by publisher
ER  -