TY  - BOOK
AU  - Brooking, Catherine Slade
TI  - Creating a brand identity: a guide for designers 
SN  - 9781780675626
AV  - HF 5415.1255 .B76 2022  
PY  - 2022///
CY  - London
PB  - Laurence King Publishing
KW  - BRANDING (MARKETING.)
N1  - includes index; Introduction -- Chapter 1: Branding basics -- Chapter 2: Brand anatomy -- Chapter 3: Brand strategy -- Chapter 4: The design process -- Chapter 5: Research -- Chapter 6: Analysis -- Chapter 7: Concept development -- Chapter 8: Delivering the final design -- Glossrry -- Recommended reading -- Index -- Picture credits
N2  - "Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. " -- Back cover
ER  -