TY  - BOOK
AU  - McMurthy, Jeanette Maw
TI  - Marketing for dummies
SN  - 9781119894872
AV  - HF 5415.13 .M36 2023 
PY  - 2023///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - MARKETING -- MANAGEMENT
KW  - MARKETING
N1  - Includes index; Introduction -- Part 1: Marketing in a Thriving Consumer Culture -- Part 2: Building a Strategy for LTV and ROI -- Part 3: Executing Across Channels -- Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO -- Part 5: Setting Your Brand Up for Sustainable Sales -- Part 6: The Part of Tens -- Index
N2  - "This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget."
ER  -