TY  - BOOK
AU  - Percy, Larry
TI  - Strategic integrated marketing communications
SN  - 9780367770624
AV  - HF 5415.123 .P47 2023 
PY  - 2023///
CY  - Abingdon [London]
PB  - Routledge
KW  - COMMUNICATION IN MARKETING
KW  - STRATEGIC PLANNING
N1  - Includes index; Part I: Introduction -- Part II: Components of IMC -- Part III: IMC messages -- Part IV: The IMC plan
N2  - "This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme." -- Back cover
ER  -