TY  - BOOK
AU  - Rowan, Roxwell 
TI  - Product manager book: a new look at product management: modern approaches and best practices for today's business world 
SN  - 9798390652305
AV  - HF 5416.5 .S36 2023 
PY  - 2023///
CY  - Las Vegas, USA
PB  - [Publisher not identified]
KW  - PRODUCT MANAGEMENT						
KW  -  LEADERSHIP IN PRODUCT MANAGEMENT
N1  - Introduction -- Chapter One: The evolution of product management -- Chapter Two: The role of the product manager -- Chapter Three: Product discovery -- Chapter Four: Product strategy -- Chapter Five: Product design -- Chapter Six: Product development -- Chapter Seven: Product Launch -- Chapter Eight: Product growth -- Chapter Nine: Product Lifecycle management -- Chapter Ten: Product management in a global context -- Chapter Eleven: Product Management and innovation -- Chapter Twelve: Product management and business strategy -- Conclusions.
N2  - "This book is a comprehensive guide to product management that offers modern approaches and best practices for today's business world. In a rapidly changing market, successful product management requires flexibility, innovation, and a deep understanding of customer needs. This book is designed to help product managers navigate these challenges by providing a comprehensive overview of the product management process."
ER  -