Armstrong, Eisha Tierney

Productize : the ultimate guide to turning professional services into scalable products / Eisha Tierney Armstrong - First Edition - United States of America : Vecteris ; c2021. - xii, 159 pages : illustrations ; 23 cm.

Part One: Think Big, Start Small -- Part Two: Follow Urgent, Expensive Problems -- Part Three: Be Fearless

"Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch."

9781736929612


BUSINESS CONSULTANTS
PROFESSIONS--MARKETING
CONSULTANTS--MARKETING
MARKETING.

HD 69 .T54 2021