Kotler, Philip <br/><br/>
Marketing 6.0 :  the future is immersive / 
Philip Kotler, Hermawan Kartajaya [and] Iwan Setiawan 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,  c2024 
 - vii, 247 pages :  illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Part I introduction to marketing 6.0 -- Part II The marketing 6.0 enabler and environment -- Part III The marketing 6.0 experience -- Acknowledgements -- About the authors -- Index. 
<br/><br/> "Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world." 
<br/><br/><label>ISBN: </label>9781119835219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>TECHNOLOGY
<br/><br/><label>LC Class. No.: </label>HF 5414 .K68 2024