TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan
AU  - Setiawan, Iwan
TI  - Marketing 6.0: the future is immersive 
SN  - 9781119835219
AV  - HF 5414 .K68 2024 
PY  - 2024///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - MARKETING
KW  - TECHNOLOGY
N1  - Includes index; Part I introduction to marketing 6.0 -- Part II The marketing 6.0 enabler and environment -- Part III The marketing 6.0 experience -- Acknowledgements -- About the authors -- Index
N2  - "Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world."
ER  -