Camilar-Serrano, Angelita Ong <br/><br/>
Marketing :  for tourism and hospitality / 
Angelita Ong Camilar-Serrano 
 - Intramuros, Manila :  Unlimited Books,   c2020 
 - x, 201 pages :  illustration ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Acknowledgement -- Preface -- 1. Introduction to marketing for tourism and hospitality -- 2. Tourism and hospitality service marketing and quality -- 3. The marketing environment -- 4. Tourism and hospitality service marketing and quality -- 5. Marketing segmentation, targeting and positioning -- 6. Tourism and hospitality products -- 7. Pricing tourism and hospitality product -- 8. Distribution channels tourism and hospitality product -- 9. Promoting tourism and hospitality product -- Bibliography -- Webliography. 
<br/><br/> " The goal of this book is to make marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospital service/s." 
<br/><br/><label>ISBN: </label>9786214270781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM--MARKETING
<br/><br/><label>LC Class. No.: </label>G 155 .S47 2020