Introduction to global business : Understanding the international environment & global business functions / Julian E. Gaspar, [and five others]

By:

Gaspar, Julian E [author ]

Contributor(s):

Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2024Edition: Philippine EditionDescription: xx, 428 pages : illustrations ; 26 cmISBN:

9789815160734

Subject(s):

LOC classification:

HD 62.4 158 2024

Contents:

Preface -- About the authors -- Part 1 Foundations of Global Business -- Part 2 Global Business Environment -- Part III Global Business Strategy and Organization -- Part IV Managing Global Business.

Summary: "INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HD 62.4 .I58 2024 (Browse shelf(Opens below))		c.1	Available		NUCLA000005138
Books	NU Clark Circulation	Non-fiction	GC HD 62.4 .I58 2024 (Browse shelf(Opens below))		c.1	Available		NUCLA000005139

Includes index.

Preface -- About the authors -- Part 1 Foundations of Global Business -- Part 2 Global Business Environment -- Part III Global Business Strategy and Organization -- Part IV Managing Global Business.

"INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, explains these challenges objectively, in stages and using current examples to ensure students understand both theory and practice. This edition initially explains the overall global economy and how it operates within the framework and support of multilateral institutions in promoting open trade and market-oriented economic reforms. Students study topics such as the global impact of regional trade blocs, advances in information technology and the pandemic. The authors convey complex global topics using real examples and mini-cases focused on four main perspectives: culture, economics, ethics and information technology. MindTap digital resources help lay the foundation for understanding the functional areas of global business."

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