The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization / Tom Kelly, [and] Jonathan Littman

By:

Kelly, Tom [author ]

Contributor(s):

Littman, Jonathan [co-author]

Material type: Text

TextPublication details: London : Profile Books, c2016Description: xi, 273 pages : illustrations ; 20 cmISBN:

9781781256152

Subject(s):

LOC classification:

HD 58.9 .K45 2016

Contents:

Preface -- Acknowledgement -- Introduction -- Chapter 1 The Anthropologists -- Chapter 2 The Experimenter -- Chapter 3 The Cross-Pollinator -- Chapter 4 The Hurdler -- Chapter 5 The Collaborator -- Chapter 6 The Director -- Chapter 7 The Experience Architect -- Chapter 8 The Set Designer -- Chapter 9 The Caregiver -- Chapter 10 The Storyteller -- Chapter 11 In the Mix.

Summary: "The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist— the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler , who instantly looks for ways to overcome the limits and challenges to any situation. The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal."

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HD 58.9 .K45 2016 (Browse shelf(Opens below))		Available		NUCLA000002808

Includes index.

"The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist— the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler , who instantly looks for ways to overcome the limits and challenges to any situation. The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal."

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