An introduction to global media for the twenty-first century / Ole J. Mjøs

Includes bibliographical references and index.

List of case studies -- List of tables -- About the author -- Acknowledgement -- I. Introduction -- Part 1 Key Developments: industry, infrastructure, content and audiences -- The emergence of a global media and communications landscape : from the telegraph to the internet -- The popularization and consolidation of the global online environment : the internet, social media, and search engines -- Media companies, content and branding in the global digital age : platforms, distribution, and production -- Part 2 Key theoretical traditions: the continuity of themes and concerns -- The role of media and communications in development : modernization, progress, and social change -- The power of media and communications : imperialism, influence, and domination -- The power of media audiences and users : empowerment and autonomy -- The dimensions of globalization in the context of media and communications -- Index.

"A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"-- Provided by publisher.