International business / Alan M. Rugman, Simon Collinson, and Richard M. Hodgetts

Includes bibliographical references and index

Preface -- About the Authors -- Acknowledgements -- Part One The World of International Business -- Part Two The Environment of International Business -- Part Three International Business Strategies -- Part Four International Business Strategies in Action.

"Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The result is an engaging and comprehensive account of the realities of international business today. This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging. - Jean Barclay, Sheffield Hallam University. Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available. - Marcel Kohler, University of KwaZulu-Natal. The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. overlooked, or underestimated, in other international business publications."