Customer-centered growth : 5 proven strageties for building competitive advantage / Richard Whiteley, [and] Diane Hessan

Includes bibliographical references and index.

1. The Challenge : Turning Turmoil into Customer-Centered Growth -- 2. From Identify Crisis to Laser-Beam Focus -- 3. From "Listening to" to " Hardwiritng" the voice of the customer 4. From teamitis to Universal Collaboration -- 5. From Customer Satisfaction to LastingCustomer Enthusiasm -- 6. From Facilititative Leadership Epilogue: Lighten Up -- Toolkit for Customer-Centered Growth --Hardwiring tools -- Collaboartion Tools -- Customer Stategy and Planning Tools -- Customer-Interaction Tools -- Leadership Tools -- Personal Development Planning Tool -- Notes -- Appendix -- Acknowledgement -- Index.

"In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow even under the most adverse business conditions."