Professional event management : a guide to meetings, incentives, conventions, exhibitions, and events / Cynthia R. Bernabe [and 12 others]

By:

Bernabe, Cynthia R [author]

Contributor(s):

Material type: Text

TextPublication details: Quezon City : C & E Publishing, inc., c2024Edition: Second EditionDescription: xvi, 225 pages: illustrations ; 26 cmISBN:

9789719823063

Subject(s):

LOC classification:

GT 3405 .P76 2024

Contents:

Foreword -- Preface -- Introduction -- Chapter 1: Overview of event management -- Chapter 2: Strategic planning -- Chapter 3: Designing the event experience -- Chapter 4: Budgets and contracts -- Chapter 5: Event marketing -- Chapter 6: Risk management -- Chapter 7: Human resource -- Chapter 8: On-site management -- Chapter 9: Post-event activities and evaluation -- Chapter 10: Building a career in event management -- Index -- The authors.

Summary: "Professional event management: a guide to meetings, incentives, conventions, exhibitions, and events introduces readers to the different elements of organizing and managing events. It is compliant with CHED's recommended course outline for introduction to meetings, incentives, conferences, and event management (MICE), a required course for BS Tourism and BS Hospitality students." -- Back cover

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	NU Clark Filipiniana	Non-fiction	FIL GT 3405 .P76 2024 c.1 (Browse shelf(Opens below))	c.1	Available	NUCLA000005116
Books	NU Clark Filipiniana	Non-fiction	FIL GT 3405 .P76 2024 c.2 (Browse shelf(Opens below))	c.2	Available	NUCLA000005117
Books	NU Clark Filipiniana	Non-fiction	FIL GT 3405 .P76 2024 c.3 (Browse shelf(Opens below))	c.3	Available	NUCLA000005162
Books	NU Clark Filipiniana	Non-fiction	FIL GT 3405 .P76 2024 c.4 (Browse shelf(Opens below))	c.4	Available	NUCLA000005163

Includes index.

"Professional event management: a guide to meetings, incentives, conventions, exhibitions, and events introduces readers to the different elements of organizing and managing events. It is compliant with CHED's recommended course outline for introduction to meetings, incentives, conferences, and event management (MICE), a required course for BS Tourism and BS Hospitality students." -- Back cover

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