Disrupt it yourself : eight ways to hack a better business-- before the competition does / Simone Bhan Ahuja

Includes index.

Foreword -- Introduction -- One. Navy SEALs, Not Pirates: Meet the D-I-Y Disrupters -- Two. Why Does It Have to Be So Hard? -- Three. Principle 1: Keep It Frugal -- Four. Principle 2: Make It Permissionless -- Five. Principle 3: Let Customers Lead -- Six. Principle 4: Keep It Fluid -- Seven. Principle 5: Maximize Return on Intelligence -- Eight. Principle 6: Create the Commons -- Nine. Principle 7: Engage Passion and Purpose -- Ten. Principle 8: Add Discipline to Disruption -- Epilogue: Eight Myths of Intrapreneurship -- Acknowledgments -- Interview Index -- Notes -- About the Author.

"Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book -provides a new lens to help companies become faster and more fluid, -offers easy options to tailor the system to each company's unique circumstances, and -presents strategic lessons-from Keep It Frugal to Make It Permission-less-that open up the full spectrum of innovation and make it sustainable. Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level."