Communication essentials : the tools you need to master every type of professional interaction / Trey Guinn

Includes bibliographical references and index.

Preface -- Acknowledgements -- PART I THE ESSENTIALS -- 1 Be a communication student for life -- 2 Know why and how we communicate -- 3 Discover the "I" in communicate -- 4 Understand that the message sent is not always the message received -- 5 Commit to being effective -- PART II THE ESSENTIALS APPLIED -- Communication self-assessment -- 6 Your communication starting point: Be willing -- 7 Identify your goal --8 Know your audience -- 9 Own your MESSAGE -- 10 Anticipate how your audience will perceive you, the MESSENGER -- 11 Choose the best medium for your message -- PART III BEYOND THE ESSENTIALS -- 12 Communicate your way into a job -- 13 Communicate on the job and up the ladder -- 14 Improve your digital communication -- 15 Communicate to make and maintain social relationships -- 16 Communicate through conflict and difficult conversations -- 17 Continue learning to keep improving -- Notes -- Index.

"One of the first books in McGraw Hill's NEW Business Essentials Series providing savvy strategies and specific action steps to improve business communication skills for today's new world of work"-- Provided by publisher.