Video marketing : create engaging video campaigns to drive brand growth and sales / Jon Mowat.

By:

Mowat, Jon [author]

Material type: Text

TextPublication details: London ; New York : Kogan Page, c2021.Edition: Second editionDescription: xix, 265 pages : illustrations ; 24 cmISBN:

9781398601147

Subject(s):

LOC classification:

HF 5415.12 .M69 2021

Contents:

List of figures -- List of tables -- About the author -- Preface -- Acknowledgements -- SECTION ONE Video marketing strategy: an introduction -- 01 What is video marketing? -- 02 Why video marketing works -- 03 Video types and approaches -- 04 Video platforms: what you need to know -- SECTION TWO Creating great videos -- 05 The basics of video marketing -- 06 Step 1: Planning -- 07 Step 2: Production -- 08 Step 3: Activation -- 09 The dark underbelly of video advertising: how to avoid losing money -- SECTION THREE DIY video projects -- 10 DIY video production: so it's up to you now? -- 11 DIY video: advanced tips -- 12 DIY video: editing your work -- SECTION FOUR Creating effective video campaigns -- 13 Multi-video campaigns: an introduction -- 14 Steps 1 and 2: reviewing brand content and setting goals -- 15 Step 3: content planning and programming strategy -- 16 Step 4: building the perfect content hub -- 17 Step 5: create high-volume video content - easily -- 18 Step 6 : activate your multi-video campaign and test -- 19 Live video : online events and webinars -- Index.

Summary: "Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action." -- Amazon.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	NU Clark Circulation	Non-fiction	GC HF 5415.12 .M69 2021 (Browse shelf(Opens below))		Available		NUCLA000003288

Includes bibliographical references and index.

"Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.

Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action." -- Amazon.

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