000			01778nam a2200241Ia 4500
003			NUCLARK
005			20250625101325.0
008			230217s9999 xx 000 0 und d
020			_a9789814314787
040			_aNUCLARK _cNUCLARK
050			_aG 155 .M36 2016
100			_aMancini, Marc _eauthor
245		0	_aSelling tourist destinations : _bgeography for travel professional / _cMarc Mancini
260			_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2016
300			_aviii, 551 pages : _billustrations ; _c23 cm.
365			_bPHP645.00
504			_aIncludes index.
505			_aPreface -- Part I: Basic ingredients: geography and how to sell it -- Part II: North America: charm of the familiar -- Part III: Latin America and The Caribbean: rhythms of culture -- Part IV: Europe: continental flair -- Part V: Africa and the Middle East: savannahs and sand -- Part VI: Asia and the Pacific: rim of mystery -- Index.
520			_a"Selling destinations is a geography book targeted to those who sell, or who plan to sell, places. At first glances, it may seem to be primarily a study or reference work for travel counselors, and it is certainly that. But it will improve equally useful to you even if you're in another segment of the travel industry, and for two reasons. First, you need to know how travel agents deal with geography, since you depend on their salesmanship. Second, everyone in the travel industry, in one way or another, sells places. The insights and strategies that this book gives can be used by anyone who deals with the traveling public: travel supplier reservationists, travel agents, tour guides, sales representatives, cruise directors, corporate travel managers, and more."
650			_aTOURISM
942			_cBK _2lcc
999			_c1092 _d1092