000 03007nam a2200265Ia 4500
003 NUCLARK
005 20250625103930.0
008 230217s9999 xx 000 0 und d
020 _a9789814687331
040 _aNUCLARK
_cNUCLARK
050 _aHB 615 .E36 2015
100 _aSexton, Robert L.
_eauthor
245 0 _aEconomics and entrepreneurship /
_cRobert L. Sexton [and] Cynthia L. Greene
260 _aSingapore :
_bCengage Learning Asia Pte Ltd,
_cc2015
300 _axi, 399 pages :
_billustrations ;
_c26 cm
365 _bPHP678.00
505 _aEconomics -- Chapter 1: Economics: a brief introduction -- Chapter 2: Economics: eight powerful ideas -- Chapter 3: Scarcity, trade-offs, and production possibilities -- Chapter 4: Demand, supply and market equilibrium -- Chapter 5: Elasticities -- Chapter 6: The firm: production and costs -- Chapter 7: Monopoly and antitrust -- Chapter 8: Monopolistic competition and production differentiation -- Chapter 9: Oligopoly and strategic behavior -- Chapter 10: The markets for labor, capital, and land -- Chapter 11: Income, poverty, and health care -- Entrepreneurship -- Chapter 1: Indentify and meet market need -- Ideas in action find your target market -- 1.1 Identify your market -- 1.2 Research the market -- 1.3 Know your competition -- Chapter 2: Market your business -- Ideas in action -- Turning creative fun into dollars -- 2.1 Develop the marketing plan -- 2.2 The marketing mix --product -- 2.3 The marketing mix -- price -- Chapter 3: Distribution, promotion, and selling -- Ideas in action A "funk-tional" fix for footwear -- 3.1 The marketing mix -- distribution -- 3.2 The marketing mix -- promotion -- 3.3 Selling and promoting -- Chapter 4: Select a type of partnership -- Ideas in action capitalize on youth marketing -- 4.1 Decide to purchase, join, or start a business -- 4.2 Choose a legal form of business -- 4.3 Legal issues and business ownership -- Chapter 5: Locate and set up your business -- Ideas in action finding fitness and fun on the go -- 5.1 Choose a location -- 5.2 Obtain space and design the physical layout -- 5.3 Purchase equipment, suppplies, and inventory -- Chapter 6: Plan and track your finances -- Ideas in action making homework fun -- 6.1 Financing your business -- 6.2 Pro forma financial statements -- 6.3 Recordkeeping for businesses.
520 _a"This textbook combines foundational economics with practical entrepreneurship concepts and key tax topics. It’s designed for students who need both economic literacy and entrepreneurial readiness. This book is ideal for learners who want both to master economic principles and to apply them in starting and managing businesses—especially in a context relevant to Filipino entrepreneurship and taxation."
650 _aENTREPRENEURSHIP
_xDEVELOPING COUNTRIES
650 _aECONOMIC DEVELOPMENT
_xDEVELOPING COUNTRIES
650 _aDEVELOPMENT ECONOMICS
700 _aGreene, Cynthia L.
_eco-author
942 _cBK
_2lcc
999 _c1159
_d1159