000			01899nam a2200277Ia 4500
003			NUCLARK
005			20250517102215.0
008			230217s9999 xx 000 0 und d
020			_a9780814439753
040			_aNUCLARK _cNUCLARK
050			_aHD 45 .W86 2018
100			_aWunker, Stephen _eauthor
245		0	_aCost o vation : _binnovation that gives your customers exactly what they want - and nothing more / _cStephen Wunker, [and] Jennifer Luo Law
260			_aNew York : _bHapper Collins Leadership, _cc2018.
300			_a196 pages : _billustrations ; _c24cm.
365			_bPhp300.00
504			_aIncludes index.
505			_a" Introduction to costovation -- What Costovation Is and Why It Matters -- Three traits of costovation -- Breakthrough Perspective -- Relentless Focus: Zoom In! -- Willingness to Blur Boundaries: Innovating Beneath the Surface -- Costovation strategy playbook -- Twenty Strategies and Tactics The greater context -- Diagnostic: Seven Signs That Your Industry Is Ripe for Costovation -- How Costovation Fits in with the Rest of Your Strategy."
520			_aCut costs - it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more: by finding areas where less is exactly what customers want. From Khan Academy's democratized tutoring to Xiaomi's flash sales to Warby Parker's compressed supply chain, the book unlocks specific strategies for cutting costs while meeting or exceeding customer expectations. Challenge your assumptions about innovation - and tap this revolutionary approach for carving out niches, protecting positions, and dominating industries.
650			_aHUMAN ECOLOGY
942			_cBK _2lcc
999			_c1472 _d1472