000			01916nam a2200253Ia 4500
003			NUCLARK
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020			_a9780312390709
040			_aNUCLARK _cNUCLARK
050			_aP 94.65 .C36 2002
100			_aCampbell, Richard _d1949- _eauthor
245		0	_aMedia & culture : _ban introduction to mass communication / _cRichard Campbell, Christopher R. Martin, [and] Bettina Fabos
260			_aBoston : _bBedford, _cc2002.
300			_a xxiii, 613 pages : _bchiefly color illustrations ; _c28 cm.
365			_bPhp355.00
504			_aIncludes bibliographical references and index.
505			_aPreface -- Mass media and the cultural landscape -- Sounds and images -- Words and pictures -- The business of mass media -- Democratic expression and the mass media -- Index.
520			_a"Breaking the mold of traditional mass communication textbooks, Richard Campbellâ s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Cultureâ s integrated cultural perspective focuses on the reciprocal relationship between the mass media and our shared culture — how cultural trends affect our media and how historical developments, technology, and key media leaders have shaped our society. Completing the full picture of the mass media is the textâ s in-depth coverage of the history, structure, and economics of each industry. Continuing the tradition of cutting-edge content, the 2009 Update includes the most current media trends and developments." -- Amazon.
650			_aMASS MEDIA AND CULTURE _zUNITED STATES
650			_aPOPULAR CULTURE _zUNITED STATES
942			_cBK _2lcc
999			_c2475 _d2475