000			02317nam a22004457a 4500
003			NUCLARK
005			20250404143307.0
008			241028b ph ||||| |||| 00| 0 eng d
020			_a9789719823063
040			_aNU CLARK _cNU CLARK
050			_aGT 3405 .P76 2024
100			_aBernabe, Cynthia R. _eauthor
245			_aProfessional event management : _ba guide to meetings, incentives, conventions, exhibitions, and events / _cCynthia R. Bernabe [and 12 others]
250			_aSecond Edition
260			_aQuezon City : _bC & E Publishing, inc., _cc2024
300			_axvi, 225 pages: _billustrations ; _c26 cm.
365			_bPHP388.00
504			_aIncludes index.
505			_aForeword -- Preface -- Introduction -- Chapter 1: Overview of event management -- Chapter 2: Strategic planning -- Chapter 3: Designing the event experience -- Chapter 4: Budgets and contracts -- Chapter 5: Event marketing -- Chapter 6: Risk management -- Chapter 7: Human resource -- Chapter 8: On-site management -- Chapter 9: Post-event activities and evaluation -- Chapter 10: Building a career in event management -- Index -- The authors.
520			_a"Professional event management: a guide to meetings, incentives, conventions, exhibitions, and events introduces readers to the different elements of organizing and managing events. It is compliant with CHED's recommended course outline for introduction to meetings, incentives, conferences, and event management (MICE), a required course for BS Tourism and BS Hospitality students." -- Back cover
650			_aSPECIAL EVENTS -- MANAGEMENT
650			_aSPECIAL EVENTS -- PLANNING
700			_aCapistrano, Tinette S. _eco-author
700			_aMagpantay, Anton V. _eco-author
700			_aHamlin, Maria Montserrat Iturralde _eco-author
700			_aPascual, Joel B. _eco-author
700			_aDeyto, Dexter _eco-author
700			_aLagandaon, Jing S. _eco-author
700			_aBallesteros., Orlando A. _eco-author
700			_aSayaman, Sonia R. _eco-author
700			_aYulo, Jose Luis U.,Jr. _eco-author
700			_aMurillo, Thelma Dumpit _eco-author
700			_aMajaba, Adelia Faner _eco-author
700			_aNallana, Marisa D. _eco-author
942			_2lcc _cBK _n0
999			_c3314 _d3314