000			01642nam a22002897a 4500
003			NUCLARK
005			20250224134624.0
008			250224b ph ||||| |||| 00| 0 eng d
020			_a9789719820130
040			_cNUCLARK
050			_aHF 5415 .T4 2023
100			_aTe, Danilo M. _eauthor
245			_aPrinciples of marketing : _bfor senior high school / _cDanilo M. Te, Rodilina Baltazar-Marte [and] Donna Vida M. Abrina
250			_aRevised Edition
260			_aQuezon City : _bC &E Publishing Inc., _cc2023
300			_aix, 261 pages : _bcolor illustrations ; _c26 cm.
365			_bPHP498.00
504			_aIncludes bibliographical references and index.
505			_aPreface -- Chapter 1. Marketing principles and strategies -- Chapter 2. Customer relationship and customer service -- Chapter 3. Market opportunity and consumer analysis -- Chapter 4. Developing the marketing mix -- Chapter 5. Managing the marketing process -- Chapter 6. Workshop and presentation of the marketing plan -- Appendices -- Glossary -- Bibliography -- Index -- About the authors.
520			_a"This textbook covers the practical aspects of marketing that every senior high school students needs to know. It is intended as an introductory yet comprehensive marketing textbook not only for senior high school students, but also for people without business background who wants to understand and apply marketing." -- Preface
650			_aMARKETING -- STUDY AND TEACHING (SECONDARY)
700			_aMarte, Rodilina Baltazar _eco-author
700			_aAbrina, Donna Vida M. _eco-author
942			_2lcc _cBK _n0
999			_c3958 _d3958