000 01674nam a22002657a 4500
003 NUCLARK
005 20250224162155.0
008 250224b ph ||||| |||| 00| 0 eng d
020 _a9781523516971
040 _aNUCLARK
_cNUCLARK
050 _aHD 30.3 .V34 2022
100 _aVandeHei, Jim
_eauthor
245 _aSmart brevity :
_bthe power of saying more with less /
_cJim VandeHei, Mike Allen, Roy Schwartz.
260 _aNew York :
_bWorkman Publishing,
_cc2022.
300 _a218 pages :
_billustrations (chiefly color) ;
_c21 cm.
505 _aIntroduction -- Part 1 What is smart brevity? -- Part 2 How to do it -- Part 3 Smart Brevity in Action -- Acknowledgements.
520 _a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"-- Provided by publisher.
650 _aBUSINESS COMMUNICATION
650 _aCOMMUNICATION
650 _aCONFIDENCE
700 _aAllen, Mike
_eco-author
700 _aSchwartz, Roy
_eco-author
942 _2lcc
_cBK
_n0
999 _c3960
_d3960