000			01886nam a22002537a 4500
003			NUCLARK
005			20250226170217.0
008			250226b ph ||||| |||| 00| 0 eng d
020			_a9781473902510
040			_aNUCLARK _cNUCLARK
050			_a P 90 .M35 2020
100			_aMcQuail, Denis _eauthor
245			_aMcquail's media and mass communication theory / _cDenis McQuail, and Mark Deuze
250			_aSeventh Edition
260			_aLondon : _bSAGE Publications, _cc2020.
300			_aix, 672 pages : _billustrations ; _c24 cm.
365			_b$55.99
504			_aIncludes bibliographical references and index.
505			_aPreface -- How to use this book -- Part 1 Preliminaries -- Part 2 Theories -- Part 3 Structures -- Part 4 Organizations -- Part 5 Content -- Part 6 Audiences -- Part 7 Effects -- Part 8 Epilogue -- Glossary -- References -- Author index -- Subject index.
520			_a"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century." -- SAGE
650			_aMASS MEDIA
942			_2lcc _cBK _n0
999			_c4003 _d4003