000			01460nam a22002657a 4500
003			NUCLARK
005			20250414111004.0
008			250414b ph ||||| |||| 00| 0 eng d
020			_a9781119894872
040			_cNUCLARK
050			_aHF 5415.13 .M36 2023
100			_aMcMurthy, Jeanette Maw _eauthor
245			_aMarketing for dummies / _cJeanette Maw McMurthy
250			_a6th Edition
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _cc2023
300			_axiii, 382 pages : _billustrations ; _e24 cm.
365			_bPHP1437.60
504			_aIncludes index.
505			_aIntroduction -- Part 1: Marketing in a Thriving Consumer Culture -- Part 2: Building a Strategy for LTV and ROI -- Part 3: Executing Across Channels -- Part 4: Powerful Ways to Build Sales through Email, Websites, and SEO -- Part 5: Setting Your Brand Up for Sustainable Sales -- Part 6: The Part of Tens -- Index.
520			_a"This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget."
650			_aMARKETING -- MANAGEMENT
650			_aMARKETING
942			_2lcc _cBK _n0
999			_c4587 _d4587