000			01274nam a22002657a 4500
003			NUCLARK
005			20250526111406.0
008			250526b ph ||||| |||| 00| 0 eng d
020			_a9781119835219
040			_cNUCLARK
050			_aHF 5414 .K68 2024
100			_aKotler, Philip _eauthor
245			_aMarketing 6.0 : _bthe future is immersive / _cPhilip Kotler, Hermawan Kartajaya [and] Iwan Setiawan
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _cc2024
300			_avii, 247 pages : _billustrations ; _c24 cm.
504			_aIncludes index.
505			_aPart I introduction to marketing 6.0 -- Part II The marketing 6.0 enabler and environment -- Part III The marketing 6.0 experience -- Acknowledgements -- About the authors -- Index.
520			_a"Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world."
650			_aMARKETING
650			_aTECHNOLOGY
700			_aKartajaya, Hermawan _eco-author
700			_aSetiawan, Iwan _eco-author
942			_2lcc _cBK _n0
999			_c4959 _d4959