| 000 | 01480nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NUCLARK | ||
| 005 | 20250603141245.0 | ||
| 008 | 230217s9999 xx 000 0 und d | ||
| 020 | _a9786218179875 | ||
| 040 |
_aNUCLARK _cNUCLARK |
||
| 050 | _aG 155 .A74 2022 | ||
| 100 |
_aArenas, Chester Dave G. _eauthor |
||
| 245 | 0 |
_aDestination management and marketing / _cChester Dave G. Arenas |
|
| 260 |
_aSta. Cruz, Manila : _bEdric Publishing House, _cc2022 |
||
| 300 |
_a71 pages : _billustrations ; _c25 cm. |
||
| 365 | _bPHP460.75 | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aForeword -- Chapter 1. Understanding destination management and marketing -- Chapter 2. Destination planning and tourism life cycle model -- Chapter 3. Tourism product development -- Chapter 4. Destination marketing process -- Chapter 5. Destination branding -- Chapter 6. Destination community and stakeholder relationships and involvement -- Chapter 7. Information and communication technology in tourism -- Chapter 8. Business travel, business event and meeting incentives, conference and events (MICE) management -- Bibliography. | ||
| 520 | _a"Destination management & marketing is a comprehensive and integrated book that covers both marketing and management of tourism. It focuses on the planning, implementation, and evaluation of destination marketing." -- Foreword | ||
| 650 | _aTOURISM--MARKETING | ||
| 650 | _aTOURISM--MANAGEMENT | ||
| 942 |
_cBK _2lcc |
||
| 999 |
_c72 _d72 |
||