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020 _a9780593182611
040 _aNUCLARK
_cNUCLARK
050 _aBF 314 .C85 2021
100 _aCukier, Kenneth
245 0 _aFramers :
_bhuman Advantage in an age of technology and turmoil /
_cKenneth Cukier, Viktor Mayer-Schönberger, Francis de Véricourt
260 _a[New York :
_bDutton,
_cc2021
300 _a262 pages ;
_c21 cm.
504 _aIncludes notes, acknowledgements and index.
505 _a1. Decisions -- 2. Framing -- 3. Causality -- 4. Counterfactuals -- 5. Constraints -- 6. Reframing -- 7. Learning -- 8. Pluralism -- 9. Vigilance -- A guide to working with frames -- Notes -- Acknowledgments -- Index
520 _a“Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudices—our frames. They want to show us that these frames are tools, and that we can optimise their use.” (Forbes) From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger, and Francis de Véricourt. To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function - and only humans can do it. This book is the first guide to mastering this human ability. Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger, and de Véricourt examine: Why advice to “think outside the box” is useless How Spotify beat Apple by reframing music as an experience How the #MeToo twitter hashtag reframed the perception of sexual assault The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms - but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
650 _aCOGNITIVE MAPS (PSYCHOLOGY)
650 _aFRAMES (SOCIOLOGY)
650 _aREASONING (PSYCHOLOGY)
700 _aSchönberger, Viktor Mayer
700 _ade Véricourt, Francis
942 _cBK
_2lcc
999 _c977
_d977