Strategic event management approaches /
Quaye, Aisha
Strategic event management approaches / Aisha Quaye - New Delhi [India] : Asia Publishers and Distributors, c2024 - viii, 303 pages : illustrations ; 26 cm.
includes index
Preface -- 1. Introduction to Strategic Event Management -- 2. Strategic Planning Process -- 3. Event Analysis -- 4. Event Design and Concept Development --4. Event Marketing and Promotion Strategies -- 5. Financial Management and Budgeting for Events -- 6. Evaluation and Post-Event Analysis -- 7. Emerging Trends and Future Directions.
"It emphasizes the role of strategic thinking in event management, from concept development to operational execution and post-event analysis. The text explores various types of events, their economic impact, and the significance of sustainable practices."
9788196986797
EVENT MARKETING
PROJECT MANAGEMENT
EVENT PLANNING
PUBLIC RELATIONS
TOURISM MANAGEMENT
G 156.5 .Q83 2024
Strategic event management approaches / Aisha Quaye - New Delhi [India] : Asia Publishers and Distributors, c2024 - viii, 303 pages : illustrations ; 26 cm.
includes index
Preface -- 1. Introduction to Strategic Event Management -- 2. Strategic Planning Process -- 3. Event Analysis -- 4. Event Design and Concept Development --4. Event Marketing and Promotion Strategies -- 5. Financial Management and Budgeting for Events -- 6. Evaluation and Post-Event Analysis -- 7. Emerging Trends and Future Directions.
"It emphasizes the role of strategic thinking in event management, from concept development to operational execution and post-event analysis. The text explores various types of events, their economic impact, and the significance of sustainable practices."
9788196986797
EVENT MARKETING
PROJECT MANAGEMENT
EVENT PLANNING
PUBLIC RELATIONS
TOURISM MANAGEMENT
G 156.5 .Q83 2024
