MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01397nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUCLARK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250412113107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241028b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788196986797 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NU CLARK |
| Transcribing agency |
NU CLARK |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G 156.5 .Q83 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quaye, Aisha |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic event management approaches / |
| Statement of responsibility, etc. |
Aisha Quaye |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi [India] : |
| Name of publisher, distributor, etc. |
Asia Publishers and Distributors, |
| Date of publication, distribution, etc. |
c2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 303 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
PHP1299.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
includes index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- 1. Introduction to Strategic Event Management -- 2. Strategic Planning Process -- 3. Event Analysis -- 4. Event Design and Concept Development --4. Event Marketing and Promotion Strategies -- 5. Financial Management and Budgeting for Events -- 6. Evaluation and Post-Event Analysis -- 7. Emerging Trends and Future Directions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"It emphasizes the role of strategic thinking in event management, from concept development to operational execution and post-event analysis. The text explores various types of events, their economic impact, and the significance of sustainable practices." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
EVENT MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PROJECT MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
EVENT PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLIC RELATIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
